What is the Modern Classic Subscription?
The Modern Classic Subscription showcases the ever-growing wealth of truly brilliant books – rediscovered stories, forgotten authors and hallmark masterpieces from all over the world. It is a subscription that celebrates longevity, talent, nostalgia and what made the 20th century world of books tick.
So, what is a Modern Classic?
‘Modern Classic’ can be seen as an arbitrary term and liberally applied at that. It is a marketing tool after all, printed somehow and somewhere on an increasing number of books. This is not a great surprise. The thing about books is that there are always new ones; more and more each day, competing for space on shelves and for attention from readers. All those older, really good books – the ones we were supposed to read but did not because we were reading something else – need help to compete for attention. Some smart livery and an imprint brand are that help, a way of saying: this was brilliant, and still is. And there are some brilliant books out there that truly deserve to stay in print and on the shelves, that deserve to be read.
Definitions of what a modern classic is, however, are loose. So, for the purposes of this subscription a modern classic is defined as:
- a reissued title, originally published in the 20th century
- branded by the publisher as a modern classic, or variant thereof.
There are two subscription options: –
12 titles £160
6 titles £80
There is no format restriction – most modern classics are issued only in paperback, so it is most likely a paperback that will be sent out.
Selection will be made from within a two-month window of publication, from (but not limited to) the following imprints:
- Penguin Modern Classics
- Vintage Classics
- Alma Classics
- Canongate Canons
- Serpent’s Tail Classics
- Apollo Classics
- Picador Classics
- Pan Heritage Classics
- British Library Classics
- Faber Modern Classics
- Pushkin Collection
- Virago Modern Classics
- Harper Voyager
- Atlantic Cult Classics
- Pretty much any publisher imprint suffixed with Classic
Subscribers will be issued an online reading profile. While this can be more of a pot-luck subscription (the emphasis is on good books, and a good book is not defined by genre) it is always useful to know what readers are looking for.
Before purchasing, please take a moment to answer a few questions about why you are subscribing.